Credit – Lloyd Images
Breaking offshore sailing records offers many benefits to sponsors, even though they may benefit from less ‘out of the box’ media exposure then mature sports properties such the Vendee Globe or the Volvo Ocean Race, , for instance:
- Branding: the title partner can easily own the exclusivity of the visibility for the event.
- Values: raced on the technologically most advanced maxi-multihulls and only powered by the wind, ocean records reflect a unique combination of values, linking up innovation and performance to sustainable development.
- Easy to understand and to follow by the wider public and metaphorically powerful to communicate around cultures, geography and environmental challenges.
- Flexibility in terms of routes and timing. The programme for a record campaign can be tailored to suit the priorities of your Company’s communication strategy across regions.