Does Ocean Racing offer an opportunity to Green Washing?
I am writing this blog as a response to a flow of mean-spirited comments I hear or read now and then in pubs nearing pontoons in the ocean racing …
Advertising or Sponsoring?
When reviewing sponsorship proposals for professional sailors, I am often struck by the emphasis made on brand exposure, as though it were the sole prism through which returning and measuring …
One-design or box-rules classes – what is best for sponsors?
3 years back, the first edition of the Volvo Ocean Race completed its first iteration on One-Design boats with a remarkable reliability record. Aside from one human error in …
Of Napoleon and ocean racing…
One of the main constraints to the adoption of Agile values is the wider environment within an organisation seeking to change. For instance, some of France’s largest and most …